Saga motor insurance has come out on top for customer loyalty at the 2011 European Net Promoter Awards. It is one of the most recommended brands for selling car insurance according to motorists. According to Satmetrix who run the Net Promoter Awards, Saga was the best insurer in terms of offering a good customer experience to their policyholders. They beat other big insurance brands like Aviva, Swiftcover, Churchill, Tesco, Direct Line, Admiral, and Zurich.
Saga was a big performer and beat the industry average by around 20 points. The Net Promoter Score is based on policyholder’s chance of recommending their current insurer’s services and products to another person.
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